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Economies in the Middle East are in the process of transforming from a commodity/product-based economy to a knowledge-based economy. At this critical juncture, it is important for organisations to provide customised experiences and also align their business strategies that focus on managing data, assets and customers with a reinforced promise for the distribution of customer-centric experiences, backed by an investment in innovation and technology.

  • Date: 30/05/2022 09:00 AM - 31/05/2022 04:00 PM
  • Location: Online Event



Customer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected, sensitive, and competitive Middle Eastern market.

Customer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively, which correlates with revenue growth potential.

Transforming the enterprise through customer experience means:

  • Increased customer engagement, enhancing and augmenting sales while boosting revenue from existing customers as well as creating new sales channels by word of mouth.
  • Strengthening brand fondness using technology to establish distinguished experiences.
  • Lower costs due to effective interaction with customers in real-time with consistent cus-tomer service.
  • Increasing customer retention and loyalty through cherished and memorable customer interactions.
  • Aligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.
  • Organisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.