Economies in the Middle East are in the process of transforming from a commodity/product-based economy to a knowledge-based economy. At this critical juncture, it is important for organisations to provide customised experiences and also align their business strategies that focus on managing data, assets and customers with a reinforced promise for the distribution of customer-centric experiences, backed by an investment in innovation and technology.
Customer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected, sensitive, and competitive Middle Eastern market.
Customer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively, which correlates with revenue growth potential.
Transforming the enterprise through customer experience means: